NDBI is an initiative of the National Institute of Design (NID), Ahmedabad set up with the support of Department of Science and Technology, Govt. of India, New Delhi. NID is internationally recognized as one of the foremost multidisciplinary institutions in the field of design education, research, training and service. NID has been a catalyst in disseminating design awareness amongst Indian industry, as its graduates are active in every sphere of economic activity in the country.

The mandate of NDBI is to nurture a culture of entrepreneurship in the creative minds of young designers, so that their ideas metamorphose into newer and niftier products or services capable of being marketed and sold. The outcome is creation of a new class of entrepreneursthe Designpreneurs.